The process

From Onboarding to Qualified Meetings in 14 Business Days.

No guesswork. No waiting months to see results. Here's exactly what happens after you book your strategy call.

Phase 1Days 1–3

Strategy & Onboarding

We start by understanding your business — not just your services, but the commercial clients you actually want to win.

01

Pipeline Strategy Call

A focused 45-minute call where we map your ideal commercial client — project types, deal sizes, geography, and the decision-makers you need to reach. We also assess your market size and set honest expectations for what the system can generate.

02

Ideal Client Profile

We document your target — industries, company sizes, job titles, and the pain points your services solve. This becomes the filter for every prospect we add to your pipeline.

03

Onboarding & Access

We collect the details we need: your calendar link, preferred booking tool, and any existing client data. You're involved for about 2 hours total — then we take it from here.

Phase 2Days 3–10

Infrastructure Build

While you're focused on running your business, we're building the technical foundation your outbound system runs on.

04

Dedicated Sending Domains

We acquire 3 separate sending domains — completely separate from your primary business email. These are configured exclusively for outreach so your main domain is never at risk.

05

Email Authentication

SPF, DKIM, and DMARC records are configured on every sending domain. This is the technical foundation that keeps your messages out of spam and protects your sender reputation.

06

Inbox Warm-Up

New sending accounts are gradually warmed over 7–10 days before any real outreach begins. This builds sender reputation so your first messages land in inboxes, not junk folders.

07

Lead Database Build

We research and verify your first database of commercial decision-makers — matched to your ideal client profile. Every contact is manually verified before it enters your pipeline.

Phase 3Days 8–14

Sequence & Launch

The outreach sequence is written, tested, and launched. Your pipeline goes live.

08

Custom Outreach Sequence

We write a 4-step email and LinkedIn sequence built around your prospect's real pain points — idle crews, unpredictable revenue, project gaps. Not generic templates. Written specifically for commercial electrical decision-makers.

09

Review & Approval

You review the sequence before anything goes out. We incorporate your feedback and make sure the messaging sounds like you — not a marketing agency.

10

Go-Live

Campaigns launch. Outreach begins going out daily to your verified prospect list. The system is live and running.

Phase 4Month 2 onwards

Ongoing Management

Once live, we manage everything — so you can focus on quoting and closing.

11

Reply Handling

Every reply is managed by us. We filter out tyre-kickers, handle objections, and move genuine interest forward — only qualified conversations reach you.

12

Meeting Booking

Interested prospects are booked directly into your calendar via Calendly or HubSpot. You show up, run your sales process, and close the work.

13

Continuous Optimisation

We monitor reply rates, deliverability, and pipeline activity weekly. Sequences are refined, targeting is adjusted, and fresh contacts are added every month to keep volume consistent.

14

Monthly Strategy Review

A monthly review call where we walk through performance, discuss what's working, and align on the next month's targeting and messaging direction.

Timeline

What to Expect and When

Day 1

Strategy call and onboarding complete

Days 3–10

Infrastructure built and warming

Days 8–14

Sequence written, approved, and launched

Weeks 2–4

First replies start coming in

Month 2

Pipeline at full volume, meetings booking

Month 3+

Consistent pipeline, continuous optimisation

Timelines depend on market size and warm-up pace. Most clients see first replies within 2–3 weeks of go-live.

Questions

What People Ask Before Starting

Ready to See This Running for Your Business?

Book a free strategy call. We'll walk through the process, assess your market, and give you a straight answer on what's realistic.